Leadership branding

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett

How do you want people to remember you?

This question will be one of the many questions I asked in the leadership workshop. The moment someone mentioned your name, what will be the first few traits or identity that come into their minds? More positive or not so positive?

I believe that building your own leadership branding will take time and it’s a journey to be consistent and maintain a great brand. It also serves as a good reminder for us to ensure we are practicing what we are preaching. It all boils down to integrity.

You can’t build a reputation on what you are going to do.” – Henry Ford

Yes, another profound statement by Sir Henry Ford, intention alone may not be enough, we need to put into action should we choose to build our leadership brand.

The key areas to a great leadership branding, based on numerous interactions with leaders from around the region are as listed below;

Self-Leadership, leading others, emotional quotient, communication with others (the manner), how we make people feel after they have interacted with us…

One of the videos I have watched (introduced by one of the MNC leaders) mentioned the following process…

Character —> process —> results

Based on the process, the gain results and to sustain is to focus on the process. Once we get the process right (mastery and habits), the results will come automatically. Thus, to build our leadership branding, we need to work on how we are being, doing and getting it…

Our reputation and how we carry ourself when dealing with people (best is to stay true to ourselves), to strife by living your own brand (be comfortable in your own skin) and build good mindshare of others on you, and that is how I believe we can practice our differentiation (any how, we are unique).

How can we then work on building our leadership branding? We can make use of Deming’s PDCA model…

Plan, do, check, act

Plan; to me it means plan your own strategy and goals on your leadership branding.

Do; action and execution of your strategy and goals…

Check; what is the outcome from your action? How do you feel and what is the learning?

Act; fine-tune on the outcome and learning. It’s all in the details… a little bit goes a long way… the back to planning – setting your sight on your own improved version. Bigger and better… continuous improvement; Kaizen!

Recently while working on this leadership branding topic for my blog… I came across an article from Harvard Business Review;

The title of the article is as follows;

Define Your Personal Leadership Brand in Five Steps by Norm Smallwood

After reading it, I have picked up some good points that I would like to share with you… also my answers as example ?

1. What results do you want to achieve in the next year?

In the next 12 months, what would you like to see and experience with…

clients and partners;

My answer: Value in new approach, new topics, improved delivery

Own organisation;

My answer: Additional clients, new products, certification, partners

Community;

My answer: Serving with more CSR, charity,

Inspiring and developing leaders to reach their highest potential for God.

2. What do you wish to be known for?

Willingness to share, genuine and reliable

Innovative, ethical, fast and accurate

3. Define your identity

Dynamic, Integrity, Ownership, Nurturing

4. Construct your leadership brand statement, then test it.

“I want to be known for being ______________ so that I can deliver __________.”

I want to be known for being generous, ethical, dynamic, accountable so that I can deliver value to people that I served for the best memories of my life.

• Is this the brand identity that best represents who I am and what I can do?

• Is this brand identity something that creates value in the eyes of my organization and key stakeholders?

• What risks am I taking by exhibiting this brand? Can I live this brand?

5. Make your brand identity real

Being true to myself. Living my own legacy. Designing my own life as my leadership branding.

And my final thoughts,

Consistency is key.

“Your habits, your future!”

The Little Things We Do

“It’s the little details that are vital. Little things make big things happen.” ~ John Wooden

Lately I have been thinking, how did the people who are successful achieve what they are achieving? How did they manage to get to where they want to be? How do they sustain what they are doing, day to day basis?

I observed and then I reflected… as there are many ways to achieve results, one of the main possibilities could be the little things that we do (on a daily basis).

“Consistency over intensity…” 

As long as we keep doing and going, I believe we will be able to get the results that we have set for. A lot of people want to achieve more in less time, realistically that is not sustainable. It takes a lot of discipline and consistent effort to be achieving the results and maintaining the momentum.

“If you can’t do the little things right, you will never do the big things right.” ~ William H. McRaven

 

Image result for the little things meme

To tell you the truth, I do dream of big things, leaving a legacy in this world, achieving financial independence, running successful global companies, wanting to be the most important person to a lot of people and the list goes on and on.

Then one day when I was travelling for work, while on the plane (after the plane has taken off and at a cruising altitude)… I looked out the window (as I did not get the aisle seat that I preferred) and suddenly I realised that I am just a tiny little person in this world (what about the universe?). Anyway, I took it as an inspiration for me to work towards my vision and mission for as long as I can. I know for sure that if I keep moving, ultimately I will reach the destination that I want to.

I will keep on contributing to this world, people around me as much as I can… doing my part.

“The little things amount to big things.” ~ Robin S. Sharma

While taking this journey, I might as well enjoy it to the fullest… focusing on the little things.

“I think it’s important to find the little things in everyday life that make you happy.” ~ Paula Cole

Here are some “little things” we can do on a daily basis:

  1. Health – how about some stretching, short walk, jog or run, meditation, yoga, little movement to keep our body and mind healthy;
  2. Well-being / Attitude – smile, be yourself original self, positive thoughts, observations, awareness, reflection, visualisation, short breaks, anything to keep ourself energised, happy and fulfilled;
  3. Activities – planning, list of things to do, what is the focus for the day? research to add value to self, slow down (if need to), encouragement, appreciation, compliments, communication with others to make it a memorable day;
  4. Financial – savings for the rainy day, donation for charity, ways to give back, treat yourself, family members, money for health, holiday, education… I believe with some money, we have options;
  5. Practice Gratitude – allocate some time for gratitude, giving thanks, be grateful (especially when we are able to get up in the morning), the joy of existence and doing something great, how about drinking your favourite drink (coffee, tea, chocolate)?

“True greatness consists in being great in little things.” ~ Charles Simmons

I would like to share an interesting site about the little things. The link is as below:

http://stories.marriott.com/its-the-little-things/ 

Please share with me your thoughts and the little things you are doing throughout your journey to success.

Have a great journey folks!

 

“Your habits, your future!”